Project Overview

I managed a complete Meta (Facebook & Instagram) advertising campaign for an e-commerce brand to increase sales, engagement, and brand awareness. The goal was to generate maximum conversions with minimum ad spend through strategic targeting and creative optimization.

What I Did:

Created high-converting Sales & Messenger campaigns

Audience research based on interests, behavior & demographics

Custom & Lookalike Audience setup

Professional ad copywriting and creatives

Pixel & Conversion API tracking setup

A/B testing for creatives and audiences

Daily performance monitoring & optimization

Results Achieved:

Increased sales by 3X within 30 days

Reduced CPC & CPA by 40%

High CTR with targeted Bangladeshi audience

ROAS improvement through smart retargeting

Tools Used:

Meta Business Manager

Facebook Pixel & CAPI

Canva / Photoshop for creatives

Analytics & Conversion Tracking

This project helped the client scale their online business and build a strong digital presence through data-driven Meta advertising strategies.